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Keeping the 5 C's in mind helps us deliver the most interesting
tours we can. Want to see an example? Watch
the movie .
Confidence
Clarity
Conduct
Content
Connect
| Confidence
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You're the Leader: As
a representative of the Whitney Museum, you are responsible
for creating an exciting and informative experience for your
audience. You need to lead the group. Speak to your group
clearly and audibly. There is no reason to feel intimidated
or scared, just remember to be the leader. |
| Clarity
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Welcome: Make people
feel welcome. Introduce yourself and Youth Insights.
Be informal but remain professional.
Ground Rules: Before you begin your tour, explain
procedures that people must observe in the galleries.
Intent: Tell the group what they can expect to see
and how the tour will proceed.
Language: Avoid using filler words like "umm" and
" You know what I'm saying?". These words inserted randomly
into sentences can make it difficult for an audience to follow
your discussion.
Vocabulary: Remember that there is a distinction between
talking to your friends and talking to museum visitors. |
| Conduct
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Eye Contact: Make eye
contact and address everyone in the group. Remember to be
at ease and enthusiastic. Smile!
Body Language: Remember to pay attention to your body
language (how you stand, where you stand, facial expressions).
Chances are if you look disinterested and bored, so will your
audience.
Positioning: Avoid standing in front of the artwork
you are talking about. It helps if your group can see what
you are referring to.
Gestures: It's ok to use your hands when you are talking.
However, playing with your hair, putting your hands in your
pockets, and using exaggerated hand movements can be a distraction
and often show that you are not as confident as you should
be.
Attitude: Have fun and be positive, and most of all,
be yourself! |
| Content
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Know Your Stuff: You
are the expert. In order to give a successful tour you need
to know factual information about the exhibition, the art
work, and the artists. If you don't know something, don't
pretend to know it!
Set A Goal: What are the three ideas or art works
you want people to remember about the exhibition when they
leave the museum? Have specific ideas and works of art in
mind and structure your tour around them.
Discussion: Always give some basic information about
the art objects you want your group to discuss so that everyone
has a common point of departure for discussion.
Art Objects: Help your group learn how to look at
art by focusing on specific art objects in your tour and ask
them to share their ideas. Draw as much information out of
the objects as you can and think of ways for your group to
relate to the object. Remember, you want to give your group
an experience they can only get at a museum! |
| Connect
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Know Your Audience: Be
aware of the level of your group. Always talk to people on
their own terms.
Atmosphere: Create an atmosphere that is supportive
of your audience's ideas, and remember to validate the group's
responses.
Questions: Don't forget to ask questions that encourage
thoughtful responses and discussion. Remember people love
to talk, but only if they are comfortable.
Transitions: Make sure your tour flows through the
exhibition, taking the audience easily from one area to another,
and from one idea to another. You are in charge of leading
your group through the exhibition space. |
©
2004 Whitney Museum of American Art, New York, New York
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